That’s important for an HOA! Tip 5: Spotlight your community If you respond regularly to your community, you may open the door to more frequent feedback from your members. Publicly addressing concerns not only engages your members-it demonstrates their voices are heard and that their perspectives are valued. If you’ve heard from your community about problems or questions, a newsletter is a great place to address concerns-especially when you’ve received the same question a number of times. If there are topics you think your membership might enjoy but that don’t seem like the most relevant fit, one option is to give the topic a bullet point in the newsletter and link to your HOA website for members who want to know more. What does your community look to the HOA for information on? Your first and most important duty is to provide this information clearly and upfront. Instead, staying relevant means writing about the most important topics to your membership. Writing a relevant newsletter doesn’t necessarily mean sticking to “just the facts”! Your newsletter can include community updates that don’t necessarily have to do with the board or the latest HOA policy meeting. Not only does this set members’ expectations-it’ll keep you accountable.

No matter your schedule, let your members know how often they can expect your updates. Alternatively, you may find that quarterly or annual updates are adequate for your organization. On the flip side, you don’t want to clog their mailboxes with unnecessary updates or they may get newsletter fatigue!Ī good way to set a schedule might be to send out a newsletter within a week of your HOA’s monthly meetings. Scheduling your newsletter releases ensures that members know when they can expect news from their association. Tip 2: Send consistently (but not too often!) Remember, the point of the newsletter is to make it easy for your members to stay informed! Put the important information near the top of the newsletter and use headers to organize your updates clearly. Good structure is also important to a compelling newsletter. Grab readers’ attention by making sure your newsletter uses your HOA’s branding and visual theme! If you have an HOA website, pull colors and decorations that your HOA that members will recognize and put them in your newsletters’ header and footer. Try these 7 tips for a compelling newsletter that members are excited to read: Tip 1: Brand and structure your newsletter! It’s another thing entirely to craft an engaging, easy-to-read news bulletin that invites member engagement! It’s one thing to take meeting minutes and post them to your HOA website. Newsletters help to put everyone on the same page-literally! Whether or not you use HOA software to organize your communications, a formalized and regular newsletter ensures your community knows where-and when-they’ll be getting updates on HOA activities.

solicit regular feedback from membership.spotlight achievements and successes within your organization.easily spread the word about announcements, events and policies.address member concerns collectively and transparently.Think of newsletters like a newspaper about your HOA! Whether electronic or print, newsletters offer your community important updates on what’s happening in their neighborhood and what your association is up to.Īn engaging newsletter enables your HOA to: Why is Having a Great HOA Newsletter Important? Whether you’re just starting your newsletter or seeking tips for boosting readership, read on for creative ideas for building an engaging newsletter that bears your community in mind. A newsletter is a fantastic way to convey vital information to your membership-from what happened in the last board meeting to policies to local events! If you’re on the board of a homeowner’s association (HOA), you need a way to keep your community informed.

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